WASHINGTON, DC --- Firstline Incorporated will be the official sponsor of all Howard University Athletics "Think Pink" games during the 2013-14 and 2014-15 seasons. During this time, Firstline's Dri-Sweat brand products will be distributed to athletic teams and the general Howard University student body at numerous athletic competitions and events.

"As an African-American owned business, we have a strong commitment and appreciation for Historically Black Colleges & Universities and have been sampling our signature brands, Dri-Sweat, Evolve, Wav Enforcer and Sleek to universities for many years," Firstline said in a statement.

"Firstline's Dri Sweat active headwear line is designed for ethnic men and women with active lifestyles who exercise routinely and desire to maintain healthy hair. Many ethnic women consumers avoid exercise or intense activity because perspiration causes damage to the hair. With our Dri Sweat line designed for men and women, the headband feature absorbs and transports sweat away from the scalp while the mesh keeps the head cool during exercise."

The products are available at local Wal-Mart, Target, CVS, Joe V's, HEB and Meijer stores.